The Power of Facebook Live: Benefits, Tips, and Best Practices

Charles K. Davis Jr.
11 Feb 2023
5 min read

Introduction to Facebook Live

Facebook Live is a live video streaming feature on Facebook that allows users and businesses to broadcast in real-time to their audience. It can be accessed through the Facebook mobile app or desktop site, and provides a unique opportunity to create authentic and engaging content that connects with your followers.

Benefits of Facebook Live

Benefits of Facebook Live for businesses

  • Increased brand awareness: Live video is more likely to be noticed and shared by users, which can help increase your reach and brand visibility.
  • Audience interaction: Facebook Live allows for real-time comments and reactions from viewers, providing an opportunity for direct audience interaction.
  • Authenticity: Live video is unedited and raw, which can create a more authentic connection with your audience.
  • Cost-effective: Facebook Live is free to use and can be a cost-effective way to create content and engage with your audience.
  • Versatile: Facebook Live can be used for a variety of purposes, such as product launches, Q&A sessions, behind-the-scenes content, and more.
image from Pexels Darya Sannikova

Tips for successful Facebook Live Streams

  • Plan ahead: Decide on a topic and create a rough outline before going live to ensure a smooth and engaging stream.
  • Promote in advance: Let your followers know when you'll be going live to generate excitement and increase viewership.
  • Engage with your audience: Encourage viewers to comment and react during your stream, and respond to their comments in real-time.
  • Keep it short: Attention spans on social media are short, so aim for a stream length of 10-20 minutes.
  • Use visuals: Incorporate visual aids such as slides, images, or props to keep your audience engaged.
  • Test your equipment: Check your internet connection, microphone, and camera before going live to ensure everything is working properly.
  • Practice: Conduct a few test runs before going live to get comfortable with the format and work out any kinks.

Consistent Facebook Live Schedule - Photo by energepic.com

Best practices for using Facebook Live

  • Be consistent: Develop a regular schedule for your live streams to build an audience and increase engagement.
  • Repurpose content: Use your live stream as a source of content that can be repurposed into blog posts, social media posts, or other marketing materials.
  • Analyze metrics: Review engagement metrics such as views, comments, and reactions to gauge the success of your streams and make improvements.
  • Collaborate: Consider partnering with other businesses or influencers to reach new audiences and increase engagement.
  • Follow Facebook's guidelines: Ensure that your streams comply with Facebook's terms of service and community guidelines to avoid any penalties or account suspensions.


Facebook Live is a powerful tool for businesses looking to connect with their audience and increase brand awareness. By following best practices and incorporating tips for successful streams, businesses can create engaging and authentic content that resonates with their followers. With its versatility and cost-effectiveness, Facebook Live is a valuable addition to any digital marketing strategy.

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